EASY AS 1-2-3

Join the “Believe it. Do it.” campaign! There are three very easy ways to help end new HIV infections among children and support mothers around the world.


1. Get the facts

Each year about 390 000 children become newly infected with HIV in low- and middle-income countries. And as many as 42 000 women living with HIV die from complications relating to HIV and pregnancy each year.

In contrast, the number of new HIV infections among children and maternal deaths related to HIV in high-income countries is virtually zero.

Why the difference? In low- and middle-income countries, too few women receive HIV prevention and treatment services to protect themselves and their children.

In 2011, world leaders at the United Nations committed to ending new HIV infections in children and keeping their mothers alive by 2015. A bold new global plan was adopted and action is underway in all parts of the world to increase access and equity.

2. Send a message

Write to the world. The more people who know about it, the better the chance we have to reach this goal. Consider sending a personalized card to family, friends, networks and government representatives.

We teamed up with Sujean Rim, a super cool artist, to create a series of stunning illustrations and cards. It’s easy to pick one of her creations or create your own. Sometimes it only takes a few words to make a real difference.

Make an e-card now >

3. Support a mother

Make it Mother’s Day every day. Terrific partner organizations around the world are working directly with pregnant women living with HIV to stay healthy through pregnancy, delivery and breastfeeding and to ensure their children are born free of HIV.

There are simple ways to donate your time, expertise and resources. Some of our steering partners include:
CARITAS International, Elizabeth Glaser Pediatric AIDS Foundation, International Community of Women with HIV/AIDS, Mothers2Mothers, UNAIDS, UNFPA, UNICEF and WHO.