The UNAIDS 2010 OUTLOOK report received first prize in the category of popular medicine from the British Medical Association during their annual Book Awards ceremony that took place in London on 14 September 2011. OUTLOOK won in a category with many entries where six other titles were short-listed as highly commended.
“This is a glossy magazine that isn't glossy but its production values are very high and it's attractive and well-designed,” said one of the judges. “The subject matter is well-explained without being overly technical and dry. The interviews and 'human interest' angle mesh well with the facts and technical content. It works very well, I've never seen it done like this before. A good intelligent read, well-dressed up to be appealing.”
The Book Awards aim to encourage and reward excellence in medical publishing. Prizes are awarded in 21 categories, with an overall BMA Medical book of the year award made from the category winners.
The OUTLOOK report was launched in Geneva ahead of the XVIII International AIDS Conference that took place in Vienna from 18 – 23 July 2010. The report is filled with data, powerful testimonies and forward-looking assessments on the global AIDS epidemic.
To be recognized by this distinguished institution shows that we can push creative boundaries while keeping true to the science which allows us to reach new audiences with information on important issues in the AIDS response
UNAIDS Director of Communications Annemarie Hou
The report outlined a simplified HIV treatment platform called Treatment 2.0 that could drastically decrease the number of AIDS-related deaths and could also reduce the number of new HIV infections. Also in the report, a UNAIDS and Zogby International public opinion poll shows that nearly 30 years into the AIDS epidemic, region by region, countries continue to rank AIDS high on the list of the most important issues facing the world.
A dedicated web site was also developed in conjunction with the report which provided additional information to some of the articles in the form of videos, images or additional text.
The production of the report was coordinated by the UNAIDS Director of Communications Annemarie Hou who stressed the need for innovative approaches to the AIDS response. “To be recognized by this distinguished institution shows that we can push creative boundaries while keeping true to the science which allows us to reach new audiences with information on important issues in the AIDS response,” she said. “This report could not have happened without the amazing collaboration of partners around the world.”
The BMA is the medical doctors’ professional organization established to look after the professional and personal needs of its members. The BMA represents doctors in all branches of medicine throughout the United Kingdom.
