UNICEF and Katy Perry launch video against stigma and discrimination
22 July 2014
On 22 July, UNICEF, along with Katy Perry, released the #ShowYourLove video, made to help dispel the stigma and discrimination that too often surrounds HIV, especially for adolescents, and that is preventing access to HIV testing and treatment. Intended to celebrate life and love, the video imagines a world free of AIDS in which adolescents do not face inequality, exclusion, stigma or discrimination. This initiative also uses the #Zerodiscrimination hashtag, which is part of a campaign launched by UNAIDS earlier in 2014.
“I worked with UNICEF on this new Unconditionally video in support of the 35 million people living with HIV, especially the young people, who often suffer in silence,” said Katy Perry.
For this initiative, UNICEF collected images and short videos (15–20 seconds) that show what being young, loved, free and healthy means to adolescents (10–19 years) around the world. Submissions will be shared during the International AIDS Conference in Melbourne (20–25 July) via UNICEF’s social media channels: @UNICEF @unicef_aids.
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