Oum, UNAIDS Goodwill Ambassador for Morocco

Renowned Moroccan singer-songwriter is a cultural activist using her music to address important issues such as women's rights, cultural heritage, and social justice. Oum's activism is reflected in her music, which often incorporates themes of empowerment and resilience.

She also participates in campaigns and events that promote gender equality and cultural diversity. In 2024, she used her voice and joined UNAIDS in calling on world leaders and communities to Take the Rights to end AIDS.

Her artistic influence and commitment to social causes help to amplify UNAIDS messages of prevention, tolerance, and support for people living with HIV. In her role as Goodwill ambassador, OUM works to promote awareness and education around HIV prevention. She is also focused on fighting stigma and discrimination faced by people living with HIV.