Global musical artist Rihanna joined UNAIDS Executive Director Michel Sidibé and leaders of the MAC AIDS Fund at the Hollywood opening of a new documentary film focused on how the AIDS epidemic is affecting young people around the world.

The film, It’s Not Over, profiles the lives of three young people from India, South Africa and the United States of America. Directed by award-winning director Andrew Jenks in partnership with the MAC AIDS Fund, the film explores how young people are responding to the epidemic through activism, partnerships and social networking.

“Our global quest to end the AIDS epidemic as a public health threat aims to ensure that young people can come of age in a world that is safer, healthier and more just,” said Mr Sidibé. “This film shows how young people are using emerging communications and social networking technologies to raise awareness about the epidemic and advocate for continued attention to HIV.”

The partnership of the MAC AIDS Fund and UNAIDS has a particular focus on young people. Together, the MAC AIDS Fund and UNAIDS are working to encourage young people to learn their HIV status, leveraging social networking, film and other tools.

In 2014, a grant from the MAC AIDS Fund supported UNAIDS’ efforts to deliver HIV treatment and care for adolescents and young people worldwide.

The Fund is fully supported from the sale of Viva Glam Lipstick and Lipglass, with Rihanna lending her celebrity to spur purchase and awareness.