UNAIDS and the Chinese media group StarTimes have signed a two-year memorandum of understanding to raise awareness about HIV in Africa and to work together to end the AIDS epidemic. UNAIDS Executive Director Michel Sidibé and StarTimes’ President Pang Xinxing sealed the partnership during a meeting in Beijing, China, on 12 May.

Mr Sidibé thanked StarTimes for promoting cultural exchange between China and Africa. He said he believes strongly that the Chinese broadcaster plays a key role in reaching people, particularly in Africa.

During World AIDS Day 2016, two UNAIDS videos played on StarTimes’ African network in 30 countries, reaching millions of people in English, French and local languages.

The videos promoted the life-cycle approach to HIV prevention, which involves finding HIV solutions for everyone, at every stage of life.

Mr Pang reiterated StarTimes’ commitment to ending the AIDS epidemic. He said that StarTimes will use satellite technology to improve access to television throughout Africa.

StarTimes has agreed to provide media support and global outreach during UNAIDS campaigns, notably World AIDS Day 2017 and Zero Discrimination Day 2018. 

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