GENEVA/JOHANNESBURG, 5 March 2014—The Joint United Nations Programme on HIV/AIDS (UNAIDS), in cooperation with the Tobeka Madiba Zuma Foundation (TMZF) and the South African Football Association Development Agency (SDA),  have announced the kick-off of the Protect the Goal world tour. Protect the Goal, which was first launched at the 2010 FIFA World Cup in South Africa, is a campaign to raise awareness around HIV prevention and encourage young people to get actively involved in both the national and global response to HIV.

“I'm honored to join forces with SDA and UNAIDS in the AIDS response," said Madame Tobeka Madiba Zuma, whose foundation is a co-sponsor of the Protect the Goal campaign. "I want to help reach as many young people around Africa as I can. While we need to begin with HIV awareness, we also need to deliver HIV testing and treatment to many young people who need our help."

The official world tour kick-off event was held at the Soccer City Stadium, the largest stadium in Africa, during the South Africa-Brazil international friendly game. The world tour will continue its journey through the five African countries—Algeria, Cameroon, Côte d’Ivoire, Ghana, and Nigeria—whose national teams have qualified for the 2014 FIFA World Cup in Brazil.

The event also provided an opportunity to announce Kweku Mandela and Ndaba Mandela as global spokespersons for Protect the Goal. The objectives of the campaign are to use the popularity and convening power of sport to unite the world for the goal of an AIDS-free generation. The campaign also raises awareness and support for UNAIDS’ vision of zero new HIV infections, zero discrimination and zero AIDS-related deaths.

“We are proud to be working with our South African partners in a rapidly evolving environment for mobilizing the global football community against AIDS,” said Dr. Djibril Diallo, Senior Adviser to the Executive Director of UNAIDS.

The campaign has garnered support from around the world. UNAIDS has signed cooperation agreements with the Confederation of African Football (CAF), Confederation of North, Central America and Caribbean Association Football (CONCACAF), South American Football Association (CONMEBOL), and Asia Football Confederation (AFC).

In Africa, UNAIDS and partners, including youth leaders, have disseminated HIV prevention messages on large electronic screens to football fans in stadiums and fan zones during games, including the Orange Africa Cup of Nations, Africa’s most prestigious football tournament.

In Asia, UNAIDS, in cooperation with the Asian Football Confederation and the Asian Development Bank, are engaged in a partnership to enhance awareness of HIV, improve access to HIV prevention and treatment, and work to eliminate HIV-related stigma and discrimination in five pilot countries, Myanmar, Cambodia, Philippines, Malaysia, and Thailand.

CONCACAF, the Confederation of North, Central American and Caribbean Association Football, has also promoted the campaign in the framework of major sporting events. During the Gold Cup soccer tournament the captains of the national football teams of the United States and Panama pledged to raise awareness of HIV in the football community.

Globally, an estimated 5.4 million adolescents and young people are living with HIV, and 1.8 million are eligible for HIV treatment. Millions of young people living with HIV do not know they living with the virus, and every day, approximately 2100 adolescents and young people become newly infected, which accounts for 36% of all new HIV infections globally.

As part of the Protect the Goal Campaign, UNAIDS, TMZF, SDA and Grassroot Soccer, a South African-based, non-profit organization that uses football to educate young people about HIV, will stage a promotional event at the Alexandra Football for Hope Centre on 6 March. The centre provides young people with a safe space to learn about HIV prevention. As part of the event branded footballs of the Protect the Goal campaign will be distributed to underprivileged communities. 

The Asian Football Confederation (AFC) and UNAIDS are teaming up with young people for the AIDS response. A new Memorandum of Understanding was signed on 25 November. The agreement was signed on the sidelines of the AFC’s 2013 Annual Awards by AFC President Shaikh Salman bin Ebrahim Al Khalifa and Senior Adviser to the UNAIDS Executive Director Djibril Diallo.

Through this cooperation agreement, UNAIDS and the AFC will carry out joint activities in selected competitions organized by the governing body of Asian football in support of the UNAIDS “Protect the Goal” campaign.The new initiative will enhance awareness of HIV, improve access to HIV prevention and treatment, and work to eliminate HIV-related stigma and discrimination during football games and associated events ahead of the 2014 FIFA World Cup in Brazil.

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The President of the North, Central America, and Caribbean Association Football (CONCACAF), Jeffrey Webb, will be the recipient of the 2013 UNAIDS “Protect the Goal” Special Award for the Diaspora. The announcement was made during the opening of the 2013 CONCACAF Sports Summit taking place in the Cayman Island.

The “Protect the Goal” Award ceremony will take place on 15 January 2014 in Dakar, Senegal during the fourth Pan-African Youth Leadership Summit. Mr Webb will be honored for his exceptional work in using sport to advocate for social development.

The “Protect the Goal” campaign aims to raise awareness of HIV and mobilize young people to commit to HIV prevention. The special award highlights the value of football as a tool for social change. It emphasizes the importance of social responsibility and features individuals and organizations that play an important role in promoting social good and advocacy for HIV awareness and prevention through sport.

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The Municipality of Salvador in the State of Bahia today signed a Memorandum of Understanding (MoU) with the Joint United Nations Programme on HIV/AIDS (UNAIDS) in which both organizations agreed to work jointly to raise awareness of HIV and mobilize the worlds of sport and culture to promote UNAIDS Protect the Goal campaign.

The main objective of the MoU is to establish a technical development cooperation framework in support of UNAIDS vision of “Getting to Zero” in the State of Bahia and carry out advocacy activities in support of UNAIDS “Protect the Goal” campaign, a brand new initiative that highlights the power of protection and fosters HIV prevention and treatment particularly among young people in advance of the 2014 FIFA World Cup in Brazil.

Globally, an estimated 4.6 million young people (15-24 years of age) are living with HIV. About 2 300 young people are infected with HIV each day. Many young people living with HIV, who are eligible for treatment lack access or do not know their HIV status. In Latin America, the situation among youth is of particular concern given that less than 30 per cent of those aged 15-24 years correctly identify how to prevent sexual transmission of HIV, and condom use in this age group remains low, while only 30 per cent of women aged 20 to 24 report using condoms during last sexual activity.

In Brazil, HIV and AIDS estimates for 2011 were as follows: New infections (all ages): 18,000 [11,000 - 26,000]; Number of people living with HIV: 490,000 [430,000 - 570,000]; Percentage of people living with HIV (aged 15 - 24); Adults aged 15 to 49 prevalence rate: 0.30% [0.30% - 0.40%]; Adults aged 15 and up living with HIV: 470,000 [410,000 - 550,000]; Women aged 15 and up living with HIV: 200,000 [170,000 - 230,000]; Deaths due to AIDS: 15,000 [12,000 - 20,000]; and Orphans due to AIDS aged 0 to 17: 78,000 [48,000 - 110,000].

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The South American Football Confederation (CONMEBOL) and the Joint United Nations Programme on HIV/AIDS (UNAIDS) today signed a Memorandum of Understanding (MoU) in order to combine efforts to promote UNAIDS' Protect the Goal campaign and raise awareness about HIV/AIDS, particularly among the youth. The signing ceremony took place on the occasion of the special session of South America's soccer governing body in the presence of CONMEBOL President Eugenio Figueredo and Dr Djibril Diallo, on behalf of UNAIDS Executive Director Michel Sidibé.

The main objectives of the MoU are to carry out joint advocacy and communication activities in competitions organized by CONMEBOL —one of the Fédération Internationale de Football Association's (FIFA) six continental confederations— in support of the "Protect the Goal" campaign, a brand new initiative within the framework of UNAIDS' sport for global advocacy that was launched at the 2013 Orange Africa Cup of Nations in South Africa.

Globally, an estimated 4.6 million young people (15-24 years of age) are living with HIV. About 2300 young people are infected with HIV each day.

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The 2013 Confederation of North, Central American and Caribbean Association Football (CONCACAF) Gold Cup soccer tournament is promoting the HIV prevention campaign “Protect the Goal” of UNAIDS. On 28 July during the final game of the tournament in Chicago, IL, USA the captains of the national football teams from the United States and Panama pledged to raise awareness of HIV in the football community.

The “Protect the Goal” banner was displayed prominently on the pitch prior to the game, in front of about 58 000 fans. Damarcus Beasley, the captain of the U.S. team and Roman Torres, the captain of the Panamanian team, read a statement calling on players, football fans and young people to support the campaign.

CONCACAF has also promoted the “Protect the Goal” campaign during games taking place earlier this month in Los Angeles, CA, Harrison, NJ and Portland, OR.  In April 2013, UNAIDS and CONCACAF signed an agreement in which both organizations agreed to team up to raise awareness about HIV, particularly among the youth.

Globally, an estimated 4.6 million young people (15-24 years of age) are living with HIV. About 2300 young people are infected with HIV each day.

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