Sport
Documents
Cricketers team up to support efforts to end the AIDS epidemic
At the Cricket World Cup 2015, cricketing champions show their commitment to raise awareness around HIV and break down stigma and discrimination
Related
Zambian football star Racheal Kundananji named UNAIDS Goodwill Ambassador for Education Plus in Zambia

23 January 2025
UNAIDS Terminology Guidelines
01 July 2024
Ahead of World AIDS Day UNAIDS is calling for urgent support to Let Communities Lead in the fight to end AIDS

30 November 2023
The First Fallen but We Will Overcome

03 November 2022
So what's stopping us from ending AIDS?
10 July 2022



Update
Young leaders to promote HIV prevention through grass-roots sports activities
18 February 2015
18 February 2015 18 February 2015Young sports leaders from 15 countries in the Asia and Pacific region have learned about HIV prevention and sexual and reproductive health.
Some 30 volunteers participating in the Youth Leadership Programme of the United Nations Office on Sport for Development and Peace (UNOSDP), a programme designed to bring change in the volunteers’ homelands, attended a workshop in which they discussed how to talk about HIV with young people, explored ways to overcome the challenges faced by youth and debated the role of grass-roots sports activities in the HIV response.
As part of the workshop, held in the Republic of Korea, the youth leaders also designed and created innovative advocacy campaigns on HIV prevention and testing and on promoting zero discrimination, which they promised to implement in their home countries.
The workshop was led by UNAIDS youth officers and was organized by the Youth Leadership Programme of UNOSDP in partnership with Gwangju Summer Universiade Organizing Committee and the Youth Sport Trust.
Quotes
“Sport brings change and leadership in societies and can tackle the biggest challenges, including the HIV epidemic.”
“The day with UNAIDS taught me how to stand up for key affected people in my community by becoming an agent of change.”
“This is my second Youth Leadership Camp in the Republic of Korea and I am inspired by the activism spirit of the young leadership. I truly believe with leadership they can conquer anything.”
Region/country
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Update
Ivorian star footballer on a mission to protect the goal with UNAIDS in Gabon
23 December 2014
23 December 2014 23 December 2014Ivorian football player Gervinho, a UNAIDS Ambassador for the Protect the Goal campaign, took the opportunity during a private stay in Gabon to learn about the AIDS epidemic in the country.
UNAIDS Officer in Charge Rodrigue Nze Eyo’o briefed Gervinho on the national epidemic, challenges and successes and the work and role of UNAIDS in the country. Awareness, prevention and testing campaigns are key to reaching youth and the most vulnerable populations. Gervinho’s generous contributions and engagement play a crucial role in reaching a large audience with important HIV prevention messages.
During his fact-finding mission, Gervinho also showed his ball skills on the pitch during an HIV awareness-raising football game organized by the nongovernmental organization Rainbow with the support of the UNAIDS Country Office in Gabon. At the game, Gervinho had the opportunity to speak to young vulnerable people, orphans, out-of-school children and young people living with HIV about the challenges they face in their daily lives.
Quotes
“I am so impressed with their energy and courage. Young people have so much to give and it upsets me that many of them have to face stigma and discrimination just because they live with HIV. This is why I decided to support the Protect the Goal Campaign. The youth is our future and we must speak up and fight the stigma and discrimination associated with HIV.”
Campaigns
Region/country
Related
Impact of the pause of US foreign assistance in Côte d'Ivoire

19 February 2025


Update
ANOCA and UNAIDS team up for the AIDS response
11 November 2014
11 November 2014 11 November 2014The Association of National Olympic Committees of Africa (ANOCA) and UNAIDS signed a partnership agreement to work together in the AIDS response, particularly in the response among young athletes.
The agreement was signed in Bangkok, Thailand, on the sidelines of the XIX General Assembly of the Association of National Olympic Committees by ANOCA President Lassana Palenfo and Djibril Diallo, on behalf of UNAIDS Executive Director Michel Sidibé.
UNAIDS and ANOCA agreed to carry out joint advocacy and communication activities in sporting events organized by ANOCA in support of the UNAIDS Protect the Goal campaign. They will also work together to raise HIV awareness, particularly among sportspeople, to promote HIV prevention and towards the elimination of all forms of stigma and discrimination of people affected by HIV.
Quotes
“We are very excited and keen to join forces with UNAIDS to spread HIV protection messages to young athletes across Africa. By signing this cooperation agreement with UNAIDS, ANOCA commits itself and the Olympic movement to build coordinated efforts in order to help promote the Protect the Goal campaign.”
“HIV prevention and athletics are a winning duo. Millions of young people are actively involved in athletics—together with ANOCA, we can reach out to young athletes and ensure that they have access to accurate information about HIV, so that they can protect themselves and lead healthy lives.”



Update
UNAIDS at the 2014 Youth Olympic Games
17 August 2014
17 August 2014 17 August 2014Athletes aged 15–18 have converged in Nanjing, China, to compete in a wide range of sports at the 2014 Youth Olympic Games. From 16 to 28 August, the young athletes will set their eyes on gold and on achieving their best performance. But the Olympic movement goes beyond celebrating physical talent: it values friendship, solidarity and fair play, and recognizes the power that sport can have in building a better world.
With thousands of young people participating in the global event and its cultural and educational programme, UNAIDS, the United Nations Office for South–South Cooperation and the Nanjing Medical University are showcasing ways in which public and private institutions can work together to create a healthier future for young people.
During a session with young athletes on 17 August, UNAIDS invited them to express their creativity at its educational booth in the Olympic Village as part of a campaign that features artwork, games and HIV facts. The Protect the Goal campaign, which uses the popularity and convening power of sport to mobilize youth for HIV prevention, was also promoted by UNAIDS at the event.
Quotes
"The Olympic Games are not just about competition, but also about teaching values."
"It is our common goal to reach out to as many young people as possible using sport as a powerful tool in the education and cultural programme on prevention of HIV across the globe."
"It is my hope that today’s session will inspire new partnerships—among governments, researchers and health-care institutions—to promote better health and development around the world, helping to unleash the potential of developing countries to find transformative solutions."
Region/country
Related
Status of HIV Programmes in Indonesia

24 February 2025
Documents
Protect the Goal activities
The “Protect the Goal” campaign aims to raise awareness of HIV and mobilize young people to commit to HIV prevention. Here are some of the activities of the campaign.
Related
How the shift in US funding is threatening both the lives of people affected by HIV and the community groups supporting them

18 February 2025
Impact of community-led and community-based HIV service delivery beyond HIV: case studies from eastern and southern Africa
30 January 2025
Zambian football star Racheal Kundananji named UNAIDS Goodwill Ambassador for Education Plus in Zambia

23 January 2025

UNAIDS Protect the Goal campaign reached Brazil on the eve of the 2014 FIFA World Cup. The campaign kick-off was announced at a special event, supported by the United Nations Population Fund, the government of the State Bahia, the Salvador City Hall and the Brazilian Health Ministry, held in the emblematic Castro Alves Theatre, in Salvador on 9 June.

Brazil's President Dilma Rousseff (left) and UNAIDS Executive Director hold the Protect the Goal ball, a campaign aimed to raise global awareness of HIV and encourage young people to commit to HIV prevention.

UNAIDS Protect the Goal campaign reached Brazil on the eve of the 2014 FIFA World Cup. The campaign kick-off was announced at a special event, supported by the United Nations Population Fund, the government of the State Bahia, the Salvador City Hall and the Brazilian Health Ministry, held in the emblematic Castro Alves Theatre, in Salvador on 9 June.

UNAIDS Protect the Goal campaign reached Brazil on the eve of the 2014 FIFA World Cup. The campaign kick-off was announced at a special event, supported by the United Nations Population Fund, the government of the State Bahia, the Salvador City Hall and the Brazilian Health Ministry, held in the emblematic Castro Alves Theatre, in Salvador on 9 June.

UNAIDS Protect the Goal campaign reached Brazil on the eve of the 2014 FIFA World Cup. The campaign kick-off was announced at a special event, supported by the United Nations Population Fund, the government of the State Bahia, the Salvador City Hall and the Brazilian Health Ministry, held in the emblematic Castro Alves Theatre, in Salvador on 9 June.

UNAIDS Protect the Goal campaign reached Brazil on the eve of the 2014 FIFA World Cup. The campaign kick-off was announced at a special event, supported by the United Nations Population Fund, the government of the State Bahia, the Salvador City Hall and the Brazilian Health Ministry, held in the emblematic Castro Alves Theatre, in Salvador on 9 June.

UNAIDS Protect the Goal campaign reached Brazil on the eve of the 2014 FIFA World Cup. The campaign kick-off was announced at a special event, supported by the United Nations Population Fund, the government of the State Bahia, the Salvador City Hall and the Brazilian Health Ministry, held in the emblematic Castro Alves Theatre, in Salvador on 9 June.

UNAIDS Protect the Goal campaign reached Brazil on the eve of the 2014 FIFA World Cup. The campaign kick-off was announced at a special event, supported by the United Nations Population Fund, the government of the State Bahia, the Salvador City Hall and the Brazilian Health Ministry, held in the emblematic Castro Alves Theatre, in Salvador on 9 June.

UNAIDS Protect the Goal campaign reached Brazil on the eve of the 2014 FIFA World Cup. The campaign kick-off was announced at a special event, supported by the United Nations Population Fund, the government of the State Bahia, the Salvador City Hall and the Brazilian Health Ministry, held in the emblematic Castro Alves Theatre, in Salvador on 9 June.

UNAIDS Protect the Goal campaign reached Brazil on the eve of the 2014 FIFA World Cup. The campaign kick-off was announced at a special event, supported by the United Nations Population Fund, the government of the State Bahia, the Salvador City Hall and the Brazilian Health Ministry, held in the emblematic Castro Alves Theatre, in Salvador on 9 June.

UNAIDS Protect the Goal campaign reached Brazil on the eve of the 2014 FIFA World Cup. The campaign kick-off was announced at a special event, supported by the United Nations Population Fund, the government of the State Bahia, the Salvador City Hall and the Brazilian Health Ministry, held in the emblematic Castro Alves Theatre, in Salvador on 9 June.
Update
UNAIDS Protect the Goal campaign kicks-off in Brazil
10 June 2014
10 June 2014 10 June 2014UNAIDS ‘Protect the Goal’ campaign is a global social movement, mobilizing the power of sport to empower young people to access HIV services
UNAIDS Protect the Goal campaign has been launched in Brazil on the eve of the 2014 FIFA World Cup. The campaign kick-off was announced at a special event on 9 June at the emblematic Castro Alves Theatre in Salvador, Brazil. UNAIDS Executive Director Michel Sidibe was joined by global and local partners, including the Government of the State Bahia, the Salvador City Hall, the Brazilian Health Ministry, the United Nations Population Fund (UNFPA) and the Protect the Goal spokespersons, Ndaba and Kweku Mandela.
As part of the Protect the Goal campaign during the World Cup in Brazil, 2 million condoms and Protect the Goal leaflets are being distributed across the 12 World Cup host cities and free rapid HIV tests will be offered at local Fan Fests. Other cities such as Aracajú, Porto Seguro, Ribeirão Preto, Santos and many more are joining the campaign and schools in the state of Bahia are participating with contests and HIV training programmes.
Protect the Goal was first launched at the 2010 FIFA World Cup in South Africa. To symbolize the strong links between Latin America and Africa, the ‘Protect the Goal World tour’ was launched during the friendly match between South Africa and Brazil in March 2014. The tour saw the passing of the ‘Protect the Goal’ football through the countries participating in the 2014 FIFA World Cup. In recent weeks, the Protect the Goal ball was signed by the Heads of State of Algeria, Argentina, Cameroon, Chile, Colombia, Costa Rica, Ivory Coast, Ghana, Honduras, and Nigeria, and Uruguay. The United Nations Secretary-General, Ban Ki-moon, has signed the Protect the Goal football as have many heads of UN agencies and the former UN Secretary-General Kofi Annan.
The Protect the Goal campaign aims to raise global awareness of HIV, encourage young people to commit to HIV prevention; and to emphasize the need to ensure universal access for all eligible for HIV treatment by 2015, the deadline for the UN Millennium Development Goals.
Quotes
"Protect the Goal is more than just a global HIV awareness campaign. It is a bold social movement, uniting people from around the world with the power of sport and social change. It is an honour to launch the Protect the Goal campaign in Salvador with global partners and our hosts here in Salvador, Brazil."
"This project, carried out in partnership with UNAIDS, is how the Ministry of Health of Brazil is implementing innovative HIV prevention strategies for young people."
"People will be looking at my country, wanting to see great football during the World Cup. This is a great opportunity, so I want to help UNAIDS and be part of the winning team against HIV."









Publications








Positive Health Dignity and Prevention
Community engagement and CSS
Documents
Getting the facts on HIV: THINK WISE team activities at the 2013 Champions Trophy
Cricket players from England, New Zealand, South Africa and West Indies teams participated in HIV prevention awareness-raising activities during the 2013 Champions Trophy held in the UK from 6-23 June as part of the THINK WISE Global AIDS Cricket Partnership campaign managed by the International Cricket Council, UNAIDS and UNICEF.
Related
Zambian football star Racheal Kundananji named UNAIDS Goodwill Ambassador for Education Plus in Zambia

23 January 2025
Former Welsh Rugby Captain Gareth Thomas speaks passionately about confronting HIV-related stigma

11 November 2019
UNAIDS World Cup for Ending AIDS and Discrimination kicks off in the Russian Federation
18 April 2018
ICASA 2017
06 December 2017
Victoria Lopyreva appointed as a UNAIDS Special Ambassador for the 2018 FIFA World Cup

30 November 2017
72nd UN General Assembly, 19-25 September 2017
22 September 2017
Test to Win at the 2017 FIFA Confederations Cup

06 July 2017